Rajeev Batra, David A. Aaker, John G. Myers:...
PEARSON LONGMAN, 1996
Ár: 24 750 Ft
Enduring Success
KURT MATZLER is Professor and Chair of the Department of International Management at Johannes Kepler University in Linz, Austria. Matzler has worked as a visiting professor and research scholar at universities in the United States, Austria and Italy.
| ISBN: | 9780230550643 |
| Szerző: | Bailom-Matzler |
| Oldalszám: | 256 |
| Kötés: | Keménykötés |
| Kiadás éve: | 2007 |
| Formátum: | Könyv |
| Kiadó: | PALGRAVE MACMILLAN |
| Nyelv: | angol |
| Korosztály: | felnőtt |
Ár: 9 990 Ft
Leírás
The book looks at the pillars of success of high-performing companies, and how they perform in areas such as innovativeness, market orientation, core competencies and leadership and entrepreneurship culture. Many examples from a wide variety of industries and interviews with top-managers, such us Peter Brabeck-Lethmathe, CEO, Nestle; Rene Obermann, CEO, Deutsche Telekom; and, Markus Langes-Swarovski, Swarovski, give insights into the secrets of success of top-performers.Értékelések
Még senki nem írt értékelést ehhez a termékhez.
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