Nyelvkönyvbolt Gyerekkönyvbolt

Libra Bookshop - Ferenc Liszt Music Store

1085 Budapest, Kölcsey utca 1.

Opening hours: Mon-Fri 10-18, Sat 10-14

Can we help? +36 1 267 5777
+36 70 627 6099

Browse products

Browse by category

Browse by language

Unable to find the required category or looking for a particular book? Use the quick search function!

Special discount after any purchase of min. HUF 20.000. Free delivery in Hungary above orders of HUF 15.000.

Products

Seth Godin:Purple Cow -Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

ISBN:	9780141016405
Author:	Seth Godin
Page:	144
Binding:	Soft cover
Publication date:	2005
Format:	Book
Publisher:	PENGUIN BOOKS
Language:	English

Rating(No ratings so far.)

Price: 4 125 Ft

Stock: 1-10 copies

Description

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren'tworking anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Reviews

No reviews so far.

Category top list