John P. Kotter: A Sense of Urgency
HARVARD BUSINESS REVIEW PRESS, 2008
Price: 17 950 Ft
Rajeev Batra, David A. Aaker, John G. Myers: Advertising Management
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign.
| ISBN: | 9780133057157 |
| Author: | Rajeev Batra, David A. Aaker, John G. Myers |
| Page: | 754 |
| Binding: | Hard cover |
| Publication date: | 1996 |
| Format: | Book |
| Publisher: | PEARSON LONGMAN |
| Language: | English |
Price: 24 750 Ft
Description
The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.Reviews
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